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What is a Website Builder for Small Business?
A small business website builder is a platform that lets you create a website, even if you are a beginner. The business website builder has features that help your business function, such as inventory management, contact forms, and payment gateways. You don't have to know code to use even the best website builder for small business. All you have to do is answer a few questions or prompts, and the website builder quickly generates a website for your small business.
Do I Need a Business Website Builder?
Are you an entrepreneur who wants to promote your brand and grow your business? Even if you have no experience with coding or web design, a business website builder can save you time and money. Provide some information about your business goals, and the website builder will create your business website, complete with layout, text, and images. A website builder accomplishes this task faster and cheaper than hiring a professional web design team.
What Should I Look For in the Best Website Builder for Small Business?
If it's time to create a website for your small business, there are important considerations to keep in mind. A website builder for small business should offer features that a business needs to function and grow. Whether it's a payment gateway, inventory management or scalable storage, we offer tips on what to look for in a small business website builder.
Ecommerce Options
If you plan to sell on your business website, ecommerce tools are essential. These tools enable online shopping and include shopping carts, inventory management tools, and payment gateways. Some business website builders specialize in certain types of sellers, from creatives to consignment stores. Customer-facing features, such as payment gateways, should be user-friendly and easy to find.
Integrated Business Tools
The best website builder for small business will have integrated tools specifically for small businesses. Integrated tools should be flexible and available for you to use as your business grows. Examples include:
- Contact forms that let users send you comments or questions about your business
- Appointment or reservation booking
- Coupon codes and gift cards to create incentive and improve conversion rate
- Chatbots for answering questions or personalizing the user experience on your website
- Customer reviews to highlight positive customer experiences
- QR code generator to share information about your brand
Business Branding Tools
A small business website builder should include tools for business branding. For example, it should be able to create a logo or allow you to integrate your existing logo. Look for functions that generate content and layout that promotes your brand style and personality, such as site layout, color and text. The best part is, you don't have to know coding or have any website design experience to use these branding features.
Customization Ability
Many business website builders offer AI image and text generation. If you are creating a small business website, you'll want to be able to customize content to align with your brand and evolve as your business grows. Customization tools can include drag-and-drop features and text editing functions. For example, does the website builder allow you to make changes to ai-generated text or images? Customization tools help you create a website that is scalable and boosts your business brand.
Optimization and Analytics
You want potential customers to find your website, so optimization is essential in a website builder for small business. Many website builders include built-in SEO tools for keywords, image and text optimization, meta tags, and site structure. These optimization tools help increase search visibility and improve user experience and website function.
Analytics is an important tool that keeps you informed about your website's performance. Traffic volume, conversion rates, time spent on the website, and traffic sources are just a few of the metrics used in business website analytics. This information can provide insights and help you make decisions about user experience, website structure, and other issues that affect your business.
SSL Certificate
An SSL certificate is important in a website builder for small business because it ensures that the website is secure. The URL will start with "HTTPS" and the website will protect credit card numbers, customer information, and other sensitive data.
Marketing Tools for Small Business Website Builders
Marketing tools help you build relationships with your client base, so marketing tools are a plus in a small business website builder. For example, some website builders create email campaigns to keep in touch with customers and help you grow your business. Emails can feature your business logo and can cover blog posts, promotional information, and other news. Some website builders have tools to help you create effective social media marketing content that promotes customer engagement.
Scalable Storage
The best website builder for small businesses should be flexible enough for your business to grow. Scalable storage is an important feature that makes room for growth. For example, cloud hosting offers flexible storage for growing businesses. Some business website builders even offer unlimited storage.
Theme and Template Selection
Many website builders for small business offer hundreds of templates. You can choose a template that aligns with your business type and brand style. An ideal theme for an accounting business, for example, would be different from a theme suitable for an art gallery. You should be able to modify your themes and templates as your business evolves and grows.
Customer Support
Does the small business website builder offer customer support that meets your needs? Depending on the platform, support ranges from live chat with a human representative to email and FAQs. Does the website builder offer 24/7 live chat or is it available only during certain hours? Are there user guides available for you to read and learn about your website? As an entrepreneur, you want to access customer support when you need it.
Pricing and Plans
Price and plan options will depend on the specific website builder platform. A website builder for small business is usually available for a monthly subscription plan. Some providers even offer free website builders. Keep in mind, however, that less expensive is not necessarily better. Paying a higher monthly fee for a website builder may be worthwhile if it lets you promote and grow your small business.
Some providers offer a free trial period. Whether the trial is two weeks or one month, it gives you time to try the website builder for your small business. You can test the integrated business tools and try different themes, for example. Also, some website builders come with a money-back guarantee (usually 30 days).
How Do I Search for the Best Website Builder for Small Business?
From reading reviews to comparing brands, it's important to gather information before buying a website builder for small business. Below we discuss how to shop for a small business website builder.
Check Our Business Website Builder Reviews
We offer reviews on best website builders for small business, based on our team's research. We do the time-consuming part so that you don't have to. Our reviews include our opinion on main features, benefits, and any limitations we find in each small business website builder we review. We list business website builder brands at the top of this page, where you can click links to read our reviews.
We also have a comparison table that you can find just above this article. Scan the features of each brand and see how they compare with other website builders for small business. The table includes features that are important for small business websites, such as payment gateways and scalability. Our reviews and comparison table provide information that will help you shop for a business website builder.
Shop Online for Business Website Builders
Now you can narrow your search to two or three business website builders and start shopping online. You can browse website builder websites and check out subscription plans and prices, as well as any guarantees and trial periods. You can shop for the best website builder for small business and download the software at any time, without leaving your home.
Best Website Builders for Small Business Reviews
Check out our reviews and comparisons of best website builders for small businesses. We help entrepreneurs search for business website builders. Read our reviews and recommendations based on our research of website builders for small businesses and start your search today.
Network Solutions
IONOS
Bluehost