SITE123 Website Builder Review: Key Features
After several hours of research, our team agrees that the leading features are:
- 160+ ready-made templates
- Blogging and e-commerce features
- Free plan available
- Fast and easy setup
- Around-the-clock chat support
- Includes SEO tools
This list is designed to give you a quick overview of SITE123, and we’ll cover them in more detail in this review.

What is SITE123?
As a website builder, SITE123 is a platform designed to help you create a site without coding. It is designed to make different types of websites: an online portfolio, landing page, online store, blog, or simple business site. Although scalable, given its simple design, it will likely not meet the more complex needs of a bigger e-commerce business well.
This builder brands itself as easy to use and great for beginners, so we examined whether that’s accurate.
Is It Easy to Use?
SITE123 is a straightforward tool. Thanks to its intuitive interface, it is simple to use, even for people with no coding knowledge or experience creating websites. Several online testimonials describe it as valuable and easy to understand, many of whom identify as new to website creation.
The site editor uses ready-made layouts rather than the drag-and-drop style of some other top website builders. Add photos and text into the designed areas to quickly and easily create an attractive website. You do not need to know anything about coding or hire a web designer.
Change backgrounds, colors, and fonts without difficulty. Select the types of pages you want to add and edit the templates you choose from the library to create a great-looking website.
How to Start on SITE123
Setup is fast, with only a handful of steps. That makes starting a website quick, which is good news for those who want to launch it in as soon as a day. While starting an online store can feel overwhelming, our review team notes that the SITE123 website builder keeps the creation process simple.
This platform might suit your needs if you want to start selling online right away. You can sell digital and physical products. Sell services too with the integrated booking system.
To sign up, simply click the Start Here button on SITE123’s homepage and follow the prompts. You will be asked to select a website type, such as business, blog, online store, events, or arts. These are just some of the categories to choose from. Next, add a website name and start editing the site.
Hosting is included with your website, even with the free option. SITE123 also includes an SSL certificate, which authenticates your site’s identity and encrypts the connection. Including these features is convenient, rather than looking elsewhere for them or paying extra.
SITE123 Review: What about Customer Support?
Numerous user reviews of SITE123 rave about the great support available. This website builder stands out from the competition in this regard. The chat support is 24 hours a day, seven days a week, so it’s available no matter your time zone or when you want to ask a question.
A live chat is great when you want immediate help, rather than waiting for an email or sitting on hold on the phone. Some users online explain in reviews that the customer agents solve issues quickly for those with little or no tech experience. Others remark on how professional the service personnel are in the live chats.
There is also a helpful support center full of guides to read through for assistance. These articles address topics ranging from how to edit blog pages to tips for changing the website structure.
Customization Options
The templates have already been created for you, which is convenient and makes the new website design a cinch. The library has more than 160 choices. Just click to select the one you like and edit areas of the page to add images and text.
While the templates are easy to use, they lack the full customization of some other website builders. Individual elements cannot be moved around, which might frustrate some users.
The ready-made elements are easy to use, so if simplicity is what you’re after, you will appreciate that. However, it does mean that creative freedom is limited. Some online reviews of the SITE123 website builder criticize it for lacking variety among the ready-made templates.
There is an app market for adding external plugins. Perhaps you want to add a support chat feature to your new site, for example, and choose a plugin to do so. However, the selection of plugins is smaller than some popular website builders. We hope SITE123 considers adding more apps and a greater variety of templates soon.
A positive is that you can customize the site by language. Creating a multilingual site helps reach a global audience.

What about SEO?
There are Search Engine Optimization (SEO) tools available, which is good news for anyone wanting their site to rank well in search engines. For example, pages have fields for keywords and meta-tags.
An SEO auditor in the dashboard helps you see what SEO aspects you still need to address on your site, while an SEO audit tool scans all the pages on your site to see if they are optimized. To get more info on analytics, look through the plugins available to add to your site, such as Google Analytics.
Some users describe a slower loading speed in testimonials online. That can negatively affect how search engines rank a website.
Hosting is from SITE123’s global servers, and the builder’s website says that uptime is 99.9%. Visitors are unlikely to experience your site being down when they try to access it. This reliability is good to have.
Affordability of the SITE123 Website Builder
SITE123 offers its product for free (not every website builder does), and this review enthusiastically points that out! Starting a free website with SITE123 is very attractive if you have little to no budget.
However, the free subdomain has limitations on storage (250 MB) and bandwidth (250 MB). You must upgrade to the paid plans to get more storage and bandwidth, remove the SITE123 floating tag, connect your domain, and access basic e-commerce features, including credit card providers.
Users must first sign up for a plan to view the additional paid plans available and pricing. The Premium plan is suitable for beginners but likely won’t suit larger organizations looking for unlimited storage and bandwidth. That limits the scalability of e-commerce stores and other business types.
That said, getting anything for free is rare these days. So, even though it has limits, the free version of the tool has great value, especially for those who want to create simple business sites quickly and without coding experience. You’ll also save money by not hiring a web developer.
The paid plans do not have a trial period. However, SITE123 offers a 14-day money-back guarantee, which shows the website builder stands behind its service.
Review Conclusions for the SITE123 Website Builder
SITE123 is designed to be fast and easy for beginners to website creation. Building a website to blog, for e-commerce purposes, an online portfolio, a simple business site, or a landing page are all options, making SITE123 a versatile builder.
However, its pre-made templates and lack of a drag-and-drop editor limit the creative possibilities, and the plans likely won’t suit those looking to scale up with large organizations. Instead, they will appeal more to individuals and small businesses looking to create a website easily and quickly.
The free forever option is terrific for those who don’t have a dedicated budget and want a simple website. The paid plans may interest individuals and small businesses looking for more features. We stand behind SITE123 for the value it provides beginners and the attentive customer support.