Top Features
The list below shows you the standout characteristics of Wix so you can start to understand what to expect:
- 900+ customizable website templates
- Beginner-friendly drag-and-drop editor
- Includes SEO tools, hosting, and security
- Free plan to start
- Option to add a blog and online store
- AI content creation feature
Our team agrees that these features are at the core of Wix. In this review, let’s examine these and other qualities of the Wix website builder, beginning by defining it.

What is the Wix Website Builder?
Wix is a cloud-based website builder, meaning that you can access it from a computer anywhere to build your website. It includes design services, website hosting, and more.
Wix has an excellent online reputation as a leader in the website builder niche for being easy to use and affordable. The tool is designed for individuals and small businesses to create a professional-looking website without hiring a web developer or feeling overwhelmed.
Wix Website Builder Review: Is It Simple and Fast to Use?
Yes! Again and again, our team read reviews online from users sharing their favorable experiences with Wix as an easy tool to navigate. It features a drag-and-drop editor designed for beginners and satisfies those with a bit more technical knowledge, saving you time. Some reviewers online explain they created sites within as fast as a day using Wix.
Easy Account Setup
The first step is setting up your account. The builder makes it straightforward: All you need is an email address. Follow the prompts from there, with the option to use an AI bot or proceed solo. When you finish the setup process, you will receive the prompt to start building the site in the dashboard.
Drag and Drop Editor
At this point in the setup process, choose a domain name and then a template from the extensive library. Adding your own text and photos to customize the website is straightforward with the drag-and-drop editor. This editing tool enables you to customize design elements of the homepage, other pages, forms, and more by simply moving the mouse across the screen.
You can pick up and move objects and drag areas of the page to reposition them quickly. Of course, there will be a slight learning curve for those unfamiliar with this type of editor, but it is intuitive, so it takes little time to grasp.
While the editor offers fewer customization options than if you were to code by hand, for those without coding knowledge, being able to create a polished site with an easy drag-and-drop interface is often ideal.
AI Website Builder
A modern feature Wix website builder offers is building a professional website with AI. Creating it with an Artificial Intelligence creator can be helpful for those who want to customize a site within only minutes through the conversational interface. Change the layout, theme, photos, and words quickly using this AI builder.
Mobile Access
Easily access your site to see how it’s doing or edit it with the Wix app. That means you can operate your business from anywhere using a mobile device.
How Customizable is the Wix Website Builder?
A major advantage of choosing Wix is that you can easily customize the site’s look without coding by hand. Everything about the site is customizable, so you can make it your own, from the layouts to the media library and AI content creation.
Furthermore, Wix offers many more templates than most website builders. The website template library has over 900 customizable options using the drag-and-drop interface.
900+ Templates
Choose from popular templates or newly added ones for any industry. You can also start with a blank template if you like. There are many website templates to suit various needs, arranged in categories to make them easy to find: Business & Services, Store, Creative, Community, and Blog. The templates range from Coming Soon Landing Pages to Tech Company, Photographer, Personal Blog, Accessories Store, and more. Easily search the templates by the type of site you want to create.
The site design panel is well-laid out for beginners, making it easy to change your new site’s color, text style, and backgrounds. After choosing a website theme, the next step is to customize it. If you don’t want to, you can use AI to customize it.
Free Design Tools
There are thousands of design features, all of which you can drag and drop as you like. Choose from images, videos, text, vector art, and more. There are branding tools, too, including the ability to customize a logo and change the color of your theme.
Custom Domain Name
During the setup process, you can easily create the domain name you’re looking for easily with Wix. It’s convenient to buy and register the name with Wix as you make the new website rather than having to go somewhere else. You can also see if the domain you want is available with their built-in domain name checker.
Multilingual
You’re not limited to English sites, either. Wix Multilingual lets you translate your content to 180+ languages, manually or automatically, enabling you to reach more people around the globe.
Wix Website Builder is High Value: Reliable Hosting and Security
Getting a great-looking website doesn’t require hiring a web designer; Wix is an excellent example. The templates have a professional appearance that only needs customization, so you don’t have to figure out the design elements from scratch.
Free Option and 14-Day Trials
We like that there is a free option to start with Wix, so you can try it without spending a dollar. Upgrade to a plan with a monthly fee to access more features. While the plans are higher in price than some other website builders, Wix offers high-value solutions, given all it comes with and the user-friendly interface. Plus, you won’t have to hire a web designer with Wix’s easy-to-use interface, which saves you money.
For the pricing plans, they start with a 14-day trial period. That allows you to see if it works for you and fits your needs.
Includes Web Hosting
The website hosting in a free website is 500MB of cloud storage and 500MB of bandwidth. To increase storage and bandwidth, update the site. We appreciate this makes Wix scalable, so you can add as your audience grows and you need more storage and bandwidth. A Premium Plan enables you to get as much as 50GB of cloud storage for your website, with unlimited bandwidth.
Wix manages the hosting on their global servers for you. According to its website, it offers 99.9% uptime and data protection backup. There are also automatic backups, and you can restore the site to an earlier version.
Web Security Is Covered
The web hosting is security monitored 24 hours a day, seven days a week, as per the Wix website. The connection between the Wix servers and your site is secured via HTTPS (Hyper Text Transfer Protocol).
Plus, your Wix site is enabled for TLS (Transport Layer Security) and a free SSL Certificate to protect you and your users’ data. With a safe browsing experience, visitors to your site are more likely to trust your brand.
Add a Blog or Online Store Using Wix Website Builder
Wix appeals to many individuals and small businesses by allowing you to easily add blogs and an online store to your new site. You can develop email marketing campaigns, too. There’s a lot of variety!
You can create a blog, online store, or small business site. If you are a creative, such as a photographer, you can easily create an online portfolio using a Wix template. The versatility is huge and a significant benefit of Wix.
Create a blog with Wix to connect with your audience. You can monetize it, too.
You can sell products through a virtual store that you set up with Wix, too, if you want. Wix makes it easy to sell digital products, which only some website builders can do, and to set up payment systems on your site.

Wix Review for SEO
Search Engine Optimization, or SEO, helps your website rank better in search engine results. To help your new site perform better online, Wix thoughtfully includes internal SEO tools.
SEO Toolkit
On each page you’re working on, there is a drop-down menu where you can select SEO elements. That includes adding keywords and a description for the particular page. However, there are no advanced SEO tools. We wouldn’t expect there to be, as Wix caters to beginners.
An SEO Learning Hub contains guides, articles, tutorials, and more to help you learn more about Search Engine Optimization. We like that Wix doesn’t just help you create a site but helps you create one that is more likely to do well online.
Website analytics are also available in your dashboard with higher-level plans, so you can see what content performs well. That helps determine how to tweak the website after it’s published to perform as well as possible in the leading search engines.
Loading Speed
A faster-loading website is one that visitors are more likely to click through to, increasing website ranking. Wix gets several positive reviews for site speed online, with many at 85-90 percent. Be aware, though, that the amount of control you have over loading speed optimization is limited. The Wix website builder does not enable you to install external plugins to improve speed; instead, you must use their tools.
To help you maintain a good site speed, Wix includes a Site Speed dashboard in all plans to help you improve page loading. Wix also uses “lazy loading,” which means low-priority images load later to improve page loading times. The builder also offers several guides in its Help Center on improving your site’s performance from day one.
Wix Review for Support
Wix is designed for beginners and includes a great Help Center full of articles, tutorials, and videos. This powerful resource can help you troubleshoot and get to know your site dashboard better.
In addition, you can call a Wix agent any time of the day or week (24/7) for live support in English. This phone feature is available to all Wix users for issues ranging from editor and live sites to account settings and billing. The callback operating hours are limited in languages other than English. Alternatively, submit a ticket through the Wix Contact page.
Conclusion of Wix Website Builder Review
Wix is a powerful tool that enables you to build a professional-looking website easily and quickly, even without coding knowledge or a web designer. You can begin using Wix free, which is great for testing how the features work and becoming more comfortable before upgrading to a plan.
Customize the look and feel of your new site easily with the intuitive drag-and-drop editor and refer to the Help Center resources or contact support as needed. There are several hundreds of templates to choose from for any industry and an individual or business, making Wix a versatile website builder that is well-deserving of its stellar reputation online.